Privacy Policy

Last updated: January 2, 2026

1. Introduction

Aera ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our service that analyzes social media channels to surface authentic user feedback for content strategies.

2. Information We Collect

We collect the following types of information:

  • Account Information: Email address, name, and authentication credentials when you create an account.
  • Product Information: Details about products or brands you add to monitor on social media platforms.
  • Social Media Data: Publicly available content from platforms like Instagram, X (Twitter), TikTok, and Reddit related to your monitored products.
  • Usage Data: Information about how you interact with our service, including features used and time spent.

3. How We Use Your Information

We use the collected information to:

  • Provide, maintain, and improve our services
  • Analyze social media content to identify relevant user feedback
  • Generate observations and insights for your content strategies
  • Communicate with you about service updates and support
  • Ensure the security and integrity of our platform

4. Data Sharing and Disclosure

We do not sell your personal information. We may share data with:

  • Service Providers: Third-party vendors who assist in operating our service (e.g., hosting, analytics).
  • Legal Requirements: When required by law or to protect our rights.
  • Business Transfers: In connection with a merger, acquisition, or sale of assets.

5. Data Security

We implement industry-standard security measures to protect your information, including encryption, secure data storage, and access controls. However, no method of transmission over the Internet is 100% secure.

6. Data Retention

We retain your information for as long as your account is active or as needed to provide services. You may request deletion of your data at any time by contacting us.

7. Your Rights

Depending on your location, you may have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data
  • Object to or restrict certain processing activities
  • Data portability

8. Cookies and Tracking

We use cookies and similar technologies to enhance your experience, analyze usage patterns, and remember your preferences. You can manage cookie settings through your browser.

9. Third-Party Links

Our service may contain links to third-party websites or services. We are not responsible for the privacy practices of these external sites.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date.

11. Contact Us

If you have any questions about this Privacy Policy, please contact us at support@aeralistens.com.